Packaging And Marketing Yourself - "Brand You"
Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980ís. It is a concept which had them selling their customers an image and an idea. Soon, along with the pair of running shoes you were buying, you were also buying into the concept, and "just doing it"; and your Bell telephone service isnít just about a tool, itís about the way we are all connected. Advertising has become less about the product and more about the feeling the company wants you to associate with what they sell.
Branding isnít just for
companies. People in all walks of life and various career stages
are starting to use self-branding to get ahead. Like a company
and its product in the marketplace, self-branding means looking
at yourself as a winning brand. Itís being aware of the things
that set you apart from everyone else and make you memorable and
unique - your skills, abilities, personality traits. Being
self-aware means you become clear about what you stand for and
what you have to offer. Doing a good job is no longer good
enough to guarantee your career will go well.
Because you are self-aware
and focused, the benefits of branding are many. Self-branding:
e-course by Cecile Peterkin, Cosmic Coaching Centre
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