I know what you’re thinking – golf on a budget! Can there be
such a thing? Well, it is possible, if you take a balanced,
objective look at the strategies used in marketing golf
products.
Case in point – I just interviewed a local golf shop owner
today. We were talking about the new golf balls, and he was
telling me that representatives from different companies send
him golf balls to use, hoping that he’ll recommend them to his
customers.
Well, he said he’s tried just about
everything, and in his opinion, they all play about the same
now. Picking up a box of 12 Titleist balls, he said, “This one
is probably the best.” They cost $24.99 for the dozen. Then he
laughed and picked up another box. “But this one is our best
seller.”
The box was priced $44.99 for the dozen. I
looked surprised. He shook his head and said, “It’s all hype.
People think that if the balls cost double, they’re bound to
play better.”
Now we have the new hybrid ironwoods. Are
they really going to change your game that much? Or is it all a
part of the marketing pitch?
I heard one marketer say
that since the golf market was so saturated, he priced his clubs
at three times the price of anyone else’s. And he sold hundreds
of thousands of dollars worth. The clubs weren’t any more
expensive to make than other clubs. It was just a “market test”.
And folks bought like crazy.
Since no two people play
golf the same - and everyone has an individual physique and
swing – a product that adds distance for one player may not help
another player at all.
Think about something you do very
well that requires a piece of equipment. You’re the expert in
this area. Should everyone who attempts your job then buy the
exact same equipment as you have? Will that mean they’ll be able
to do the job better or as well as you?
Food for thought,
isn’t it? I enjoy gardening, and have a lovely flower garden.
But I only have one or two garden tools that are considered the
best. The other things I use because that’s what I’ve always
used.
So just because one golf pro buys one kind of ball
or club doesn’t mean that it’s the best for you.
The
sales pitches that swear you’re going to add 30 yards and never
hit another slice entice us to shell out the big bucks. But if
you’re careful and have a healthy dose of skepticism, you’ll
save both time and money in the long run.
Remember, in the golf world, just because a product is more
expensive, doesn’t mean it’s necessarily any better.
About the Author:
This article provide courtesy of
http://www.golf-gift-guide.com
